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Media and content · Live
Lureo
A browser-based, no-code tool for creators and organisations to build and publish augmented-reality stories and location-based experiences.
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01 / The product
What it is trying to do.
Lureo lets creators assemble augmented-reality scenes and experiences without writing application code. Users can arrange assets, add audio and publish location-based stories, image-triggered content or experiences that can be placed in different surroundings. The current website describes browser-based authoring, previews, version history and collaborative editing, with free creator access and commercial licensing options. Applications include tourism, heritage, brand experiences and employee communications. Enterprise Ireland’s 28 August 2026 case study confirms the platform’s launch, active creator adoption and recent production features. It identifies Imvizar as a 13-person team with staff in Dublin and elsewhere in Europe.
Who it is for
Creators, heritage organisations, tourism teams, brands and internal-communications teams.
The problem addressed
Creating interactive AR experiences usually requires specialist development and production skills.
Feedback notes
What people found.
Structured notes from people who tried Lureo. A person checks each one for a genuine attempt, relevance and safety — not for whether it is positive.