Santhosha Rajan
myid.ie — Editorial SEO

5 August 2026

To whom it may concern,

This letter confirms that Santhosha Rajan completed the second cohort of The Academy — Built In Ireland's cooperative-project programme — working on myid.ie under my mentorship between 7 July and 1 August 2026.

myid.ie is a live Irish civic-information site targeting high-intent search queries around official Irish identity documents, licences, and registrations. It serves people who need clear, accurate, step-by-step guidance on Irish bureaucratic processes — PPS numbers, provisional licences, Eircode lookups, and similar. The site's core metric is organic search ranking: every page either earns a top-10 position or gets rewritten until it does.

What Santhosha shipped

• A 1,650-word explainer page on how to get a PPS number in Ireland — including the full list of acceptable documents, processing times for in-person vs. postal applications, and a worked example for a non-EEA applicant. The page targets the query cluster around "PPS number Ireland" and was ranking in positions 8–12 within its first week of indexing.
• A 1,400-word guide to applying for a provisional driving licence in Ireland — structured with a clear step-by-step flow, callout boxes for the most common mistakes, and a table comparing the online vs. in-person routes. Indexed within four days of publication.
• A 1,200-word explainer on finding an Eircode — covering the official lookup tool, what to do when an Eircode is wrong or missing, and the distinction between routing keys and unique identifiers. Indexed within six days of publication.
• A fourth page covering registering a birth in Ireland — 1,750 words, the most complex of the four, handling the timeline, required documents, and the rules around late registration and non-hospital births.

Impact

All four pages were indexed within seven days of publication. As of this letter's date, the four pages collectively receive approximately 340 organic sessions per week (Google Search Console, trailing 14 days). The PPS number page is the strongest performer, sitting at position 9 for its primary target query.

How she worked

Santhosha approached each brief methodically: she read the source material (Citizens Information, Revenue, NDLS), checked the current top-ranking results, and came back with a clear plan before writing a word. Her drafts arrived structured, factually accurate, and already formatted correctly for the site's template. She took SEO feedback well — when I asked her to restructure the PPS page's H2 hierarchy after the first draft, she turned it around the same afternoon and explained why she'd made each change. She is the kind of writer who gets better every week.

My recommendation

I'd hire Santhosha into any editorial SEO or content role at a team that values accuracy and structured thinking over volume. She produces pages that are correct, well-organised, and built to rank. Her output required minimal editing. Strongly recommended.